a clarifying shampoo to help breakdown product buildup for the ultimate hair prep.

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cruelty-free
paraben free

sulfate free
terracycle
vegan certified

what it does

stock this performance-packed shampoo at your salon’s backbar to deeply cleanse all hair types. it’s the perfect primer for the pro smooth over frizz-fighting treatment, breaking down buildup to allow the treatment to properly penetrate. this clarifying formula is packed with powerful vegan ingredients like french pink clay and white charcoal powder—to help absorb dirt, oil and toxins that collect on the hair and scalp—plus vitamin- and antioxidant-rich indian cress stem extract to promote a balanced, healthy-looking scalp.

how to

- massage through wet hair.

- rinse.

- repeat this step for thicker, coarser hair.

- towel dry to finish.

ingredients

key ingredients

french pink clay + white charcoal powder: helps to absorb dirt, oil + toxins that collect on the hair + scalp.

indian cress stem extract: enriched with vitamins + antioxidants to promote a balanced, healthy-looking scalp.

full ingredients

Water/Eau/Aqua, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Glycerin, Charcoal (Charbon) Powder, Montmorillonite (Pink Clay/Argile Rose), Kaolin, Illite, Tropaeolum Majus (Indian Cress/Capucine) Flower/Leaf/Stem Extract, Menthol, Hippophae Rhamnoides (Sea-Buckthorn/Argousier) Fruit/Seed Oil, Aloe Barbadensis Leaf Juice, Panthenol, Coconut Acid, Ethylhexylglycerin, Sodium Isethionate, Polyquaternium-10, Polyquaternium-7, Maltodextrin, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

what else you need to know

this priming shampoo is the ultimate first step in the pro smooth over frizz-fighting treatment but it can also be used outside of the service to deeply cleanse hair of all types and textures.

liters + backbar

liter pump | set of 2

velveteen dream | smoothing conditioner

velveteen dream | smoothing shampoo

the kure | intense strength repair mask

mask pump

the kure | strength repair shampoo

the kure | strength repair conditioner

forget frizz | anti-frizz conditioner

forget frizz | anti-frizz shampoo

pro smooth over | priming shampoo